Local Spotlight — Pure Ayre

Pure AyreThis month’s spot­light is James Mitchell, founder of PureAyre made by Clean Earth Inc. PureAyre is a safe prod­uct that gets rid of annoy­ing odors and lit­er­ally cleans the air so peo­ple and pets can breathe easier.

Pure Ayre lit­er­ally breaks down the mol­e­c­u­lar com­pounds that cause odor. It elim­i­nates cat urine odor, gets rid of skunk odor, wet dog smell, ani­mal cages and many more unpleas­ant smells. It is safe enough to use directly on your ani­mals, on and around peo­ple and food-prep area too. In fact, when James is show­ing his prod­uct he often sprays PureAyre directly in his mouth to prove that it is truly a safe prod­uct. He says it has a “minty-fresh” taste. Last week, while at a tradeshow he even­tu­ally drank (by demo-ing) at least a cou­ple 4oz bot­tles over the three days.

James is pas­sion­ate about clean air and pure prod­ucts in part because he suf­fered from severe asthma and aller­gies as a child, which made him well aware of the harm­ful effects of the chem­i­cals used in so many con­sumer prod­ucts. Grow­ing up know­ing what it’s like not to be able to breathe embarked his inspi­ra­tion for PureAyre.

James founded PureAyre in 1998 after work­ing as an edu­ca­tor for envi­ron­men­tally respon­si­ble prod­ucts. As Pres­i­dent of Clean Earth, he now edu­cates con­sumers about the dan­gers of com­mon clean­ers and so-called air fresh­en­ers. James lives a “chem­i­cal free” lifestyle; always using greener, health­ier, and safer alter­na­tives to chem­i­cals, even for pest and insect con­trol. His motives for safer, green alter­na­tives to dan­ger­ous chem­i­cals include his wife, Mariah, who has chem­i­cal sen­si­tiv­i­ties, his 4 year old daugh­ter, Savon­nah, and Sadie, his 7 year old bea­gle who’s nose is always to the ground track­ing and hunt­ing out new/fresh smells.

James and his fam­ily love liv­ing on Sno­qualmie Ridge and being a part of this won­der­ful com­mu­nity while mak­ing pos­i­tive con­tri­bu­tions. James and his fam­ily are pas­sion­ate about help­ing ani­mals, chil­dren, the envi­ron­ment and they strive for a health­ier com­mu­nity and lifestyle.

James Mitchell and the crew at Clean Earth sup­port var­i­ous envi­ron­men­tal, ani­mal wel­fare and socially respon­si­ble orga­ni­za­tions. They always seek to have a pos­i­tive impact on peo­ple, pets and the planet. For exam­ple, Clean Earth con­tracts with SKCAC Indus­tries to pack­age and ship PureAyre. SKCAC is a non-profit orga­ni­za­tion that employs peo­ple with devel­op­men­tal disabilities.

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